AUR
Aurum
Gold and value
Inspired by gold, AUR represents the care, quality and lasting value we aim to create.
The name, explained
AUR · U · NEX
U
United
Different ventures brought together
U represents the shared purpose that brings our ideas, disciplines and ventures together.
NEX
Nexus
Connection and convergence
NEX represents the meeting point where different paths connect and new possibilities emerge.
The combined meaning
Everyday ideas, brought together.
AuruNex brings everyday ideas together and turns them into meaningful value through creativity, technology and exploration.
The symbol
Different paths, one connection.
The intertwined forms represent different ideas and disciplines meeting. Their connection expresses unity. The blue pathways suggest curiosity, creativity and technology; the gold forms and central sphere represent the value created together.